Loyalty Program Solutions

Executing real-time point-of-sale (POS) rewards eludes many merchants, so they don’t have the ability to collect reliable historical customer data. As a result, their loyalty marketing campaigns have limited effectiveness and are less able to influence customer behavior.

First Data Loyalty Program Solutions are flexible and robust in many ways, including our compatibility with all forms of payment — not just credit, debit and private label cards, but even cash and checks. Merchants can execute various loyalty marketing campaigns to reward their customers based on where and how often they shop and how much they spend, or they can issue random and instant rewards for any purchase. And with more comprehensive customer relationship management (CRM) data merchants can build extremely targeted marketing campaigns.

How Loyalty Program Solutions Works
First Data Loyalty Program Solutions function in real time, collecting and transmitting information so awards can be generated specifically for each shopper at the time of each transaction.

Help Your Business

• Understand your customers and their purchasing behavior
• Improve customer experience with personalized rewards
• Increase visit frequency, spending amount and product adoption
• Improve loyalty marketing efficiency
• Increase revenue and retain market share
• Measure and track immediate and long-term results
• Calculate return on investment

Help Your Customers

• Make their buying preferences known
• Take advantage of good offers on the spot

• Real-time POS rewards
• CRM capabilities
• Rewards regardless of payment type
• Compatibility with wide variety of campaigns