Manuals & Guides

First Data realizes our partners may need our guidance and help to take full advantage of our product solutions, and run your business as efficiently as possible. Our STAR® product manuals and guides provide you with the details your financial institution needs for a successful ATM and Debit Card program.
Description File Type
STAR Bill Payment Product and Marketing Guide

Provides some helpful information on the service and highlights many of the benefits - from industry practices to financial considerations, and includes some marketing ideas, case studies and sample materials to help you launch and promote your program and attract loyal users.

PDF
(1.4MB)
STAR Graphic Standards Manual

Helps you apply reproduction standards, which are considered an integral part of the STAR® Network Operating Rules, to all cards, signs and communications as you take advantage of the bold STAR® brand mark, and outlines procedures to display the STAR symbol in order to achieve greater marketing impact, consumer awareness, and increase transactions for your organization.

PDF
(2.2MB)
ATM/Debit At A Glance Marketing Guide

Use this resource to find a wealth of ideas based on goals for your financial institution, individual target audience and available budget, and to help you increase revenue and boost transaction volume for your ATM/debit card program.

PDF
(1.2MB)

Related links

Launch Integrated STAR® Campaigns

Our STAR®Marketing Toolkit features three campaigns: Freedom, Flexibility and Security, and includes statement inserts, counter cards, Web banners, and more to help you build deeper deposit account relationships. STAR® Marketing Toolkit